#DigitalTrap campaign launches to keep children and young people safe online

  • New research indicates more than a third of Generation Z are negatively affected by social media.
  • Interventions should be put into place for the online safety and wellbeing of our youth.
  • A campaign led by Northern Quota journalist Israel Zoro with an objective to persuade schools to feature information around staying safe online.



Today we are launching #DigitalTrap, which is a campaign to raise awareness on why social media and mental health issues should be an integral part of any school’s curriculum. We also aim to encourage the government and local institutions to conduct research into the effects of social media on young people’s mental health.

Not only has social media been proven to cause unhappiness, but it can also lead to the development of mental health issues such as anxiety or depression among the youth of today.

According to new research from Origin, Hill Holliday’s in-house research arm, it was reported that more than a third of Generation Z (including those aged from 14- 24) from a 1,000- strong survey stated that they were quitting social media for good. 41% said that social media platforms made them feel anxious, sad or depressed. While social media platforms have their benefits, it is important that interventions are put into place for the safety and wellbeing of it’s users.

As part of the campaign, we will put pressure on the new Secretary of State for Education to put #DigitalTrap on their agenda and persuade schools to feature information around staying safe online. Topics covered should include self-esteem, mental health and online bullying. Please sign our petition and become part of the solution to the crisis we are facing amongst the youth of today. Go to our campaign’s website to find out more. #PerceptionIsNotReality