BRITs precursor shines a light on emerging creatives in Manchester

The explosive BRIT awards ceremony weekend began with a BRITs Fringe Lab on Friday (27 February) which brought together emerging artists, music professionals and creatives.

The one-day music industry event at New Century Hall commenced with a series of panel discussions of experts sharing their insights into the industry. Workshops included advice on how to build an audience, as well as how to collaborate with other artists.

The BRITS fringe initiative was delivered by Brighter Sound in collaboration with Manchester Music City and supported by Manchester city council, Greater Manchester Combined Authority (GMCA) and the Manchester Accommodation BID.

The event culminated with live performances from Chloe Slater, Meduulla, Nxdia and Third Kulture.

Before the main hall upstairs was cleared to allow space for the crowds, there were several stalls set up with experts and people in the creative industry, who were all enthusiastic and happy to talk to anyone who approached.

Holly Jones, principal for music for the GMCA, was there gathering feedback and input at the event. “We’re here because we’re developing a Greater Manchester music plan. We’re here to do some engagement work about what people want to see, from funding support and initiatives that we can support over the next three years,” she said.

Holly acknowledges the positive and practical effect the presence of the BRITs can have on Manchester, and like many others is optimistic for the year ahead.

“In terms of the Fringe stuff and the legacy of it, it’s just going to be ramped up for next year'” Holly explained. “We really wanna make sure the legacy of the BRITs and the spotlight it’s putting on Manchester is amplified as much as possible.”

Yolanda Brown, performer, entrepreneur and chair of the BPI, the company which organises the BRIT awards, told NQ she was equally excited for the BRITs returning to Manchester once again.

“It’s really important that the Brits have left London, for the first time, but when we talk about legacy and having a lasting effect, you’ve really got to sort of bed-in if you like, so one year can’t do it,” she said.

“We’ve got next year to build on what we’ve learnt, we’ve made even more connections, and so next year can be even bigger and better, and this is big already so it’s exciting!”