Entrepreneurs create social media app to encourage in-person socialising and tackle loneliness in Manchester

  • New social media app encourages in-person socialising released in Manchester
  • CEO and co-founder Jack Peagam discusses importance of tackling the increase of loneliness and isolation
  • App has recieved investments and support from music artists, YouTubers and footballers around the UK

A new social media app aims to encourage users to meet new people, build friendships and find like-minded people around Manchester – in person rather than online.  

Founded by entrepreneurs, Jack Peagam, 27, and Ben Whatson, 28, Linkup aims to create an online space encouraging users to meet people and create connections, with an eventual goal for friendships to develop in ‘real life’.  

LinkUp Advertisement around Manchester City Centre, Credit: LinkUp Press Shots

CEO Jack Peagam said Linkup’s aim was to “build a bridge for those wanting to socialise with new people and not knowing where to start” ,referring to it as “the social app that actually makes you social.”

The entrepreneurs are hoping to work with universities to encourage young people in the city to reduce isolation and loneliness among the student population.  

“73% of Gen Z report to feeling lonely, and I generally think that is because of the high reliance on social media apps and these apps are putting a barrier in the way of meeting new people.”

“We are determined to raise awareness of loneliness, it’s a serious problem with the impacts it has on our mental health. We want to help to be apart of that solution.”

Tiktok filmed in Manchester Picadilly Station advocating against loneliness, Source: LinkUp Twitter

The pair began production of the app a year ago and have been successful since their ‘soft launch’ release in Manchester, with more than 4,000 people downloading the app in the first two days.

Linkup has recieved support and investment from the likes of rappers Krept and Konan, YouTubers and footballers around the UK. It also has a partnership with online publication, LadBible.

The app is now available to download on the App Store and Google Play.