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Kourtney Kardashian announces collaboration with Manchester brand PrettyLittleThing

  • PrettyLittleThing by Kourtney Kardashian set for release on Thursday 
  • Old Hollywood glamour evoked in new line

 

Social media went into meltdown this morning after a PrettyLittleThing and Kourtney Kardashian collaboration was announced.

The Manchester-based brand revealed its 2.1m Instagram followers: “Annoucement: PrettyLittleThing by Kourtney Kardashian is coming. 26.10.17” – creating a flood of comments and tweets.

Umar Kamani CEO at PrettyLittleThing said:

“I am absolutely thrilled to be launching this collection with Kourtney. We’ve been working on this for a very long time and it’s been a fantastic journey. We have brought her ideas and inspiration to life. I have always admired Kourtney and her style resonates so well with the PLT girl.”

Alongside the PrettyLittleThing in-house design team, Kourtney designed the capsule collection herself, with her own sense of style – envision a modernised version of old Hollywood glam. With less than a week until the drop, the 40 exclusive pieces epitomise the anticipated party season and disco aesthetic. Starting at £10, the plunging necklines, decadent flares and sultry satin pieces with intricate lace detailing are not to be missed – not to forget the iconic electric lime faux fur coat!

The Keeping up with the Kardashians star speaks on the collection:

“My inspiration behind the collection was Studio 54, 70s Cher vibes, we wanted to do bright colours like, add a little life to it with sequins and faux fur and it’s turned out really amazing… It’s been amazing working with PrettyLittleThing because it’s fun accessible fast fashion.”

Kourtney Kardashian and PrettyLittleThing will be hosting an exclusive launch party in L.A the day before the release. Until the 26 October, 2017, you can use #PLTbykourtney to stay in the loop or sign up here for the brand’s biggest collab countdown.

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